Meet Mailology

The Art and Science of Direct Mail

What Makes Mailology Different? We believe in a connected marketing method which allows us to reach qualified leads via their mailbox, inbox, social media, and mobile devices. We don't wait for them to come to us. We go where they go!

Pre-mail Blast

One week before your mail drops we begin generating leads via email and send them your way.

IP Targeting

We target real people in real households by matching their physical address to their IP address.

Second Wind

Your customers deserve a second chance, so we send out a letter extending the pre-approval offer of credit for customers that initially responded, but didn’t make an appointment.

Virtual Special Finance

We engage customers prior to their appointment at your dealership to finalize their credit approval.

We provide your dealership with pre-screened approval structure

Social Frenzy

One week before your mail drops we begin working to generate leads digitally through Facebook and Instagram ads.

BDC / Response Methods

Once your customers begin responding, you can rest assured that we will handle getting them through your door.

Real Call

Two to three days before your mail drops we use our Real Call process to give your customers top of mind awareness.

Mailology Support

We know exactly how to handle the customers we bring in.
– Initial up training for your campaign
– Live new hire training
– CRM to check the health of your campaign whenever you want
– Personalized CRM walkthrough and campaign details
– Available upon request for any assistance with your campaign

Is Direct Mail Dead? Download David Villa's FREE eBook on the state of direct mail in 2017.

“This seems to be a hot topic in the auto industry right now and I feel the best way to answer this question is to look at the facts and let them speak for themselves. When it’s all said and done advertising dollars should be spent on what generates results! If it works, it works, if it doesn’t then stop it.”

– David Villa

What Our Clients Are Saying Don't just take our word for it, find out what our clients are saying!

Bobby Collins Coconut Point Ford, GSM

iPD over performs every single time. I got to be honest I’ve drifted away and used other mail company’s but I always come back…because nobody performs like Imperial Press Direct.

Bobby Callaway Twin City Nissan, GSM

We have been a client of Imperial Press Direct since 2006. I have used iPD every month since I started doing business with them. What I like most about iPD is their BDC. Their people are so good at making appointments. I don’t have to worry about my salespeople mishandling or pre-qualifying the customer on the phone. I would highly recommend iPD to anyone. The worst iPD sale I’ve had I delivered 9 units and grossed $29,000!

Matt Lasco Lasco Ford, GM

Some mail companies bring traffic. iPD brings buyers! Spend your money where you get the most!

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David Villa Founder and CEO of iPD

David Villa is the founder and CEO of iPD, an automotive marketing firm that services franchised dealerships across the United States. He has over 20 years of national sales and executive management experience that he brings to his company. He credits his success to those who he’s been privileged enough to call his teammates.

In addition to being the CEO of IPD, Villa is a published motivational speaker. He specializes his training in the arenas of sales, leadership, and team building. Villa is also a host on Auto Dealer Live a weekly radio show where dealers go to discuss relevant topics in the automotive industry. Along with the radio show, IPD also has a magazine titled Dealer Solutions Magazine that is one of the fastest growing magazines in the automotive industry, devoted to solving dealership problems through quality proof and content.